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8 Ways to Make Your Newsletter Popular & Profitable
By Susan Harrow
The styles and content of newsletters are as various as the
author's voices. Each person's personality is stamped on
their content. I know I can count on consistent tone, pacing
and subject matter from the newsletters to which I
subscribe. They each have their own template that includes
the order in which they deliver information, their personal
writing style and tone, and something they're selling or an
offer of some kind.
Here are 8 things that popular and profitable newsletters
have in common that make them work.
You can apply them right now when you create yours.
1. They're short.
Making it a quick read maintains the interest of busy
people.
2. They hold to a consistent format.
Keeping your structure constant gives people a sense of
security and confidence. If you are going to change
something you need to let your readers know--or they'll let
you know how they feel about it.
3. They have links.
Providing links to longer length articles or websites gives
your audience the choice to read more detailed material on a
topic of particular interest quickly.
4. They draw you to their website.
Giving a teaser for something new, free, or exciting to
purchase--that readers can only get from your website--makes
them eager to visit.
5. They provide useful information.
Imparting knowledge positions you to become a valued
resource for your readers who then look forward to learning
from you.
6. They highlight the success of others.
Giving your readers the opportunity to hear about people
like yourself who are succeeding makes them feel like they
can succeed as well. Generate examples that show how
clients, friends, or customers have used your techniques
and show your readers how they can do the same.
7. They cross promote.
Offering to cross promote with anyone you choose opens
opportunities for more subscribers or to sell your services
and products. Create an alliance with other e-zine
publishers who have a similar target audience for promoting
each other's e-zine or newsletter.
8. They offer products, services, or classes.
Suggesting new things to potential clients or customers
allows you to continue and deepen their relationship with
you. They can expand their knowledge by buying your books,
products, or by using your services. You make more money so
you can enlarge your product lines, business or take more
time off.
HOT TIP! Archive your newsletters by succinct titles on your
website so your readers and reporters can access them.
Well-written newsletters are essentially tip sheets that a
reporter can excerpt for information or quotes. If the title
of your newsletter isn't enticing and descriptive of the
content, create a one-line teaser so a reporter scanning
your site will be able to open the link based on a hint of
the information. I recommend putting a disclaimer that
states anyone who uses your content must credit you with all
of your contact information.
Write and promote your newsletter.
For an all around education about e-zine publishing check
out:
> http://Ezine-z.com
> http://EZineUniversity.com
Promote your e-zine on these sites:
> http://ezine-universe.com/search/getlisted.html
> http://www.freezineweb.com/addyourezine.html
Get insider secrets on publicity and marketing by
subscribing to Sixty Second Secrets. Packed full of powerful
techniques to promote yourself on and off the web. Exciting
ideas and stories from successful people.
http://www.prsecrets.com/joinlist.html
About the Author
Copyright (c) 2002-2005 Susan Harrow, All Rights Reserved.
Susan Harrow is a top media coach, marketing strategist and
author of *Sell Yourself Without Selling Your Soul*
(HarperCollins), *The Ultimate Guide to Getting Booked on
Oprah*, and *How You Can Get a 6- Figure Book Advance.* Her
clients include Fortune 500 CEOs, millionaires, best-selling
authors and successful entrepreneurs who have appeared on
Oprah, 60 Minutes, NPR, and in TIME, USA Today, Parade,
People, O, NY Times, Wall Street Journal, and Inc.
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