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| 2470. | Ads Don't Sell, People Do !! by BIG Mike McDaniel Advertising is not a substitute for good salestechnique and superb customer service. Insertingan ad in a handy newspaper to call attention to aline of goods will not sell those goods unless youcan back it up with intelligent, well ...
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| 2469. | Books, Bibles and Fast-Talkers by BIG Mike McDaniel Every community has 'em. Fast talkers who rollinto town with a clever idea to sell to people inbusiness.Many times the ideas are clever and cute but youshould weigh the ups and downs of every offerbefore you dig out the checkbook. ...
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| 2468. | Hit Them with Benefits by BIG Mike McDaniel It makes no difference what media you use toadvertise, the rules are the same. Benefits,benefits, benefits.Advertise benefits and your advertising will be asuccess. Take a poll, they don't care about cardealers, banks or tire stor ...
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| 2467. | What Does Your Business Address Say? by BIG Mike McDaniel If you are operating a business from your home andyour post office address clearly indicates a homeaddress, you may want to re-think your marketingstrategy.A Rural Route 2 address can plainly say yourbusiness might be in a bedroom ...
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| 2466. | Take Your Radio Ads to the Next Level by BIG Mike McDaniel Most small businesses do not have a high poweredadvertising agency to produce award-winning radiocommercials for them. Most award-winning radiocommercials win for the wrong reasons anyway.Radio commercials should sell the benefits ...
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| 2465. | Should You Advertise on TV? by BIG Mike McDaniel When people discover my background in advertising,the questions flow. One of the most frequentquestions is "Should I advertise on TV?"I can't answer that questions until I ask anumber of questions first.Do you have an advertising ...
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| 2464. | Direct Mail Advertising: A Key Ingredient For Successful Business Growth by Keturah Whitaker In today’s highly competitive economy, it is essential that you promote your business with marketing materials that strategically position your business for increased customer traffic, expansion and growth.A key ingredient f ...
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| 2463. | SEO Basics (Keyword Research) by Dane Lyons Definitions: SEO (Search engine optimization): The process of building a website to pull the maximum amount of relevant traffic from search engines such as Google, Yahoo, MSN, Ask Jeeves… Keyword Research: The process ...
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| 2462. | Humor in Advertising by Mark Levit Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like to be entertained, but not pitched. People will pay more attention to a humorous ...
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| 2461. | The Truth About Negative Commands (Don't Read This!) by Laurie Kristensen Everyday when I read promotional emails and advertisements, or listen to television commercials and dialogue in shows and movies, or hear people around me in everyday life use commands such as the following examples, I feel dismay ...
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| 2460. | Can Google Really Deliver Country Specific Searching? by Martin Lemieux This is a serious matter, can Google really deliver top quality search results for other countries? The answer so far is "sort of". In this article I will use Canada as an example of the quality or lack of thereof, that is deliver ...
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| 2459. | Our Small South Georgia City Park by Irvin L. Rozier I'm sitting on a bench in our city park The day is fading fast, it's almost dark Children are laughing, playing and swinging I can hear some mockingbirds singing My small town is quite old Many tales about our park can be told The ...
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| 2458. | How to Advertise with Flyers by Terri Seymour How to Advertise with Flyers© Terri Seymour of www.seymourproducts.comWhen you first start out on your business venture, money is usually tight but you still need to advertise.One of the most affordable, yet very effective, ...
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| 2457. | Five Unique Ways To Get Free Advertising by Dan Brown Here's 5 POWERFUL ways to get some free advertising1. Give TestimonialsWhen you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. Tell them in the testimonial the benefits you got fr ...
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| 2456. | What Is A Traffic Exchange? by Stephanie Davies If you have surfed the internet for very long, you have probably ran into what is referred to as a "traffic exchange". These programs can be designed in many ways, with many different functions. In this article we are going to c ...
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