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Selling A Used Car in Los Angeles the Successful Actor's Way
By Jaime Mintun
Our city's reputation runs the spectrum from the "used actor" to the "used car Los Angeles." This bustling metropolis is as much defined by its dependence on vehicles and the entire vehicle industry as it is on Hollywood and the actors who man our restaurants and bars. In fact, there is 1 vehicle in LA for every 1.8 people. That's over 5 million cars, vans, trucks, and SUVs in the greater Los Angeles area!
Go to virtually any other major city and enjoy rich cultural encounters with the locals on subways, crowded streets, and buses. But come to Los Angeles, and you get to sit in traffic. So how is it that if LA is so densely populated with vehicles and people who need them, it's darn near impossible to get a good price for a used car?!
Perhaps it's because we spend more time in our vehicles than we do in our homes - and hence they have become our status symbols. And like an actor who gets his fifteen minutes of fame, only to be discarded and forgotten the next minute, our used vehicles simply have no place in the discerning spotlight.
But in my experience working with actors and other professionals to market themselves better, I'm convinced that marketing a used car isn't so different. Both are diamonds in the rough that just need to be polished and placed into the right hands - in front of the right pair of eyeballs. In this city, it's never about who you are, but who you know. Or who you can get in front of.
Get Your Used Car the Proper Representation
It's the rare exception to see an unknown actor hit the big screen, or land a huge gig, without representation. An agent, and sometimes a manager, are always a welcome necessity. Why? Because this city is run on connections. Like our bustling freeways, our careers and our cars can't get anywhere without following the right paths. Six degrees of separation here, four there.
It's a strange concept, but successfully and easily selling a used car in Los Angeles is almost entirely about securing the proper representative to appraise your vehicle and connect it with his or her network of interested buyers.
But What About Traditional Modes of Selling Your Used Car?
Well, you can try the classified ads, the auctions, the show and tell. But consider this: is the actor's dream to go on exhausting audition after audition, or to land the star agent who walks her right into Spielberg's next blockbuster? If you're serious about selling your used car, and doing so quickly without a lot of hassle, time, and money spent - well why would you pick the neverending hoopla of "auditions" with barely-interested sellers when you could get walked right into the top buyer's office?
How Much Will Used Car Representation Cost Me?
Well here's the great part. I mean, this is used cars we're talking about - not the next Brad Pitt. So there's no agent fee or expensive royalties. You can get your car representation for free. And have cash in your hand for that vehicle in less than 24 hours. I doubt you'd get such a great deal going to auctions or running expensive advertising alongside dozens of other cars that match your exact make and model.
How?
Well it's called an Auto Buying Service. These car experts meet with you to appraise your vehicle's worth and will then consult with their network of buyers. Within 30 minutes of your appraisal, they'll provide you a cash offer. Some services guarantee you'll get an offer higher than any dealer could offer you. Sounds like a pretty sweet deal to me.
So there you have it. Selling your used car in Los Angeles the actor's way may just be the sanest thing you've done for your vehicle and your own piece of mind.
About the Author
Jaime Mintun is a Marketing Consultant for actors, professionals, and businesses. She's built a special relationship with So Cal's premier Auto Buying Specialist. Get an immediate offer price for your used car San Diego (and all Southern California) - absolutely free.
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